Pharma and Health Advertising

What does UX do at a healthcare-focused digital agency? Particularly looking at a position at Digitas Health. Is it just like information architecture for pharma sites? Or is it more innovative?

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Not sure about Digitas, but typically it’s information architecture for drug +/or disease awareness websites and apps. Typically the sites have two sides, one for patients, one for doctors. Innovation means different things to different people, so not sure how to answer that...

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Good luck!

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IA and UX for websites, apps, edetails, convention booths, other experiential stuff. Also teaching people what UX is and why they need it

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DH does data-driven stuff. Maybe worth connecting with Kevin Troyanos.

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Most of the time it would be IA, usability, and prototyping. Not UX design.

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None of that is UX. It’s all IA. Stop pretending it’s user experience. It’s all “where does the button go”.

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Yikes 😂

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