What is a creative director looking for from a junior. A book full of ad campaigns with strong concepts, strong writing, and strong art direction. Or a book full of case study videos about how Twizzlers is going to solve racism.

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That’s why, at Twizzlers, we pledge to donate $1MM to Flint, MI by 2024. But not just $1MM, $1MM-worth of our new Twizzlers Pull ‘N Peels™. Join us as we Peel back injustice in the communities that need it most.

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You’re hired.

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Seems like you know what the correct answer is lol

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Hey associate copywriter!

likefunny

New title, same dumb questions.

I prefer strong concepts and strong writing over case studies. But I think I’m in the minority. The industry sure loves puffery and forcefully inserting brands into conversations they shouldn’t be in.

All of those things can be encapsulated in a case study.

Haha..probably a book that solves all his personal issues as well 😂

From a junior? Maybe one or two executed good ideas.

Do whatever kind of work you actually want to be do. Do you want to work for the CD who is looking for conceptual chops and craft? Or the one who wants to see scammy “cause-based” work that a lot of portfolio schools seem to make students put into their books these days?

If you can figure out how to make Twizzlers actually solve racism, I’d absolutely prefer that. Who wouldn’t want a Nobel peace prize winner in their creative department? Would be great for PR.

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