What is going at TBWA World Health?

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https://www.mmm-online.com/news/tbwaworldhealth-folding-ceo-robin-shapiro-to-depart-after-strategic-review/

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RS is a do-nothing waste-of-space classic spineless hack and wannabe leader. What a sad life.

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See the thread directly below yours.

I don’t see a thread below this one related to it. Everyone’s feed is different.

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They’re folding, dissolving into 2 other agencies, and paying the people they let go literal pennies in severance.

Does anyone know the billings of the Purpose Group of agencies? I’m wondering how they’ll be operating once IPG acquisition goes through? (Compared FCB health, Yuzu Zest)

Announced today

Don’t they have Merck’s Keytruda? Merck wasn’t mentioned in the MM+M article.

Wildtype has that. The drug will lose exclusivity in 2 years, which means they have about 1 year of marketing left.

What’s doing at Wildtype? Are those people being rolled into another agency?

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