What is the difference between Merrill Lynch and Merrill Edge?

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Merrill Edge is just a DIY online brokerage platform for beginner to intermediate investors. Example: e-trade, Charles Schwab

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Edge is typically diy <250k accounts; Merrill is usually >250k and usually managed

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I think Merrill Edge is a call center that services clients with low balances

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Edge is blanket service with limited investment options for the bank branch advisors or it’s their self directed platform. GWIM is a typical full service investment advisory firm with nearly unlimited investment options for high net worth or ultra high networth.

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