What types of questions should I be expecting in an Associate Planner interview with a very senior person? What questions would you ask a potential Associate Planner?

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To prepare:
- Tell me about yourself (need a clear articulation of your experience and skill set, which ideally aligns to the job description)
- Tell me about a campaign you worked on and how you arrived at the insight.
- Look at the job description and if they highlight any skills required make sure you have example prepared
- some people like to through out curly questions like ‘tell me about a lesson you’ve learned in your career or a failure you’ve overcome’ so prepare them just in case.
- ensure you have a clear definition of what an insight is and what strategy is to you etc

To ask them:
- tell me a bit about the type of work you do on the account?
- what’s the culture like of the team?
- what’s your ideal strategic partner look like?
- what’s the client relationship like?

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What does success look like in the role? (Remember, you’re not just applying for this job, you’re also looking ahead at the promotions)
What is the team structure/dynamic?
Which systems are used ?



Do research on the account.

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What’s your favorite work out there and why.

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Give me an example of an insight you found and what came from it.

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I’ve also had people ask “what is your process - from the time you receive the assignment to the end” and also “how do you like to work with creative/ account”

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When I hire an associate, I'm more interested in how they shape their perspective more than their hard skills. Demonstrate your interest in people, culture, brands. Have an opinion. Be pleasant to interact with. And show you're hungry to learn and get shit done. Everything else can be taught.

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