What would be the most useful certification for a generic data analyst to obtain for maximum exit opportunities?

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Probably a cloud dev or big data vendor one. AWS or Databricks Spark come to mind first, though the ones you want are with tech that's not already on your resume. If you have a target domain to work in down the road, you can try to customize to the tech popular there. Certs don't really do much for you in this space, but this way you could at least add one more item to your resume skills section.

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