What's more important? Utilization or sales credits?

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Depends up on where you’re at in your career

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This

Sales omg

You can take two hundred days off so long as you’re outselling everyone else

It’s not even close. Sales

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I presume this starts applying at leadership levels like SM, director, partner etc? Maybe manager?

I’m going to have to go with sales my friend

Depends on level - junior levels, it’s all about utilization.

As you move higher in the ranks, the model shifts to successful delivery and then sales. If you are Partner minus 1 or 2 levels, it’s def sales

MR.

Sales. If a senior consultant sold a big project, that would help them get promoted more than being 120% utilized.

Sales. Not just working on proposals, but originating a deal from cradle to grave.

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