What's more important when you're screening a candidate? Is it all about the client list, or is it more about industry awards? I have a pretty impressive client list, but no awards to show off. Could that be a deterrant?

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Of those two choices, client list would carry more weight. But that's not the most important consideration. For creative positions, it comes down to the work. There would likely be considerable correlation, someone working with noteworthy clients is likely doing superior work. But it all comes down to what someone has produced, it's not a matter of name dropping clients and having that alone open doors.

At a Senior CW level the work. But every agency is different and there are plenty nowadays that won’t look at your book without awards.

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