{ "media_type": "text", "post_content": "Lots of us are skilled at delivery but most sales books seem to focus on the pitch and closing... What are your best resources for learning to develop and nurture strong, lasting client relationships?", "post_id": "5e481ce59c2a8f00213e0eae", "reply_count": 5, "vote_count": 1, "bowl_id": "552d1d24dc1c586b09d2d051", "bowl_name": "Consulting" }

Lots of us are skilled at delivery but most sales books seem to focus on the pitch and closing... What are your best resources for learning to develop and nurture strong, lasting client relationships?

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Excellent ass kissing without the client knowing you’re kissing their ass 🤣🤣🤣. On a serious note - Building trust through genuine relationship building. That’s step 1. Good listening skills - Conversations are not about you, it’s about them. Story telling - Never try to sell, just talk about their stuff.. At least these are the things that made me successful.

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My intuition

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Usually I want to help my clients, so it’s not an effort to build a good relationship. If you’re knowledgeable in your field, you have value to add. Spend time with them. Listen to them. Show that you understand their needs. That means more than the fanciest PP deck.

Check out "Getting Naked" by Patrick Lebcioni. It covers what you're thinking. I don't agree with all of it, but found it nicely provocative for my work.

Giving more than you take. For example, sharing advice on how to tackle a problem without directly mentioning firm capabilities. That's what my manager does and his clients love him

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