What's next when your client's marketing department gets fired?

likefunny
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Two options. Option 1 - your account lead steps up and convinces the client that you should be more valued as a partner and can pick up a lot of the slack and kick much ass. Or...

Option 2 - the client replaces the marketing lead, who in turn brings in their old agency.

Make it Option 1. Talk to your account lead and form a plan of action immediately. Good luck!

likehelpful

So this isn't particularly good news for the agency?

likehelpful

Unfortunately no.

The new marketing chief puts the account in review, the incumbent participates, then looses and 20% of the incumbents team goes to the winning agency. Usually account people, less so creatives.

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Best case is finding them a new marketing leader who’s a friend.

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Offer to step in & jump client side! Only half joking. The hours and benefits are likely better. I’ve interviewed client side lately in the afternoon and past 4:30 it’s like crickets.

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😬

My company’s marketing department just got laid off and the new cmo is on a mission to fire the agency asap...

Find that fire extinguisher, leave and watch it all burn down

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