What’s your secret sauce for getting sales teams to actually use the enablement materials you build for them? I spend weeks on these decks and sometimes feel like they just live in a Google Drive graveyard.

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Sales leadership buy in-- get them to support and push out and support you as you give updates. If their boss makes it sound important, they're more likely to follow up. Make a plan to join weekly calls to provide updates so it stays top of mind. If you send it once it will be forgotten.

This is It for me too - give them ownership in it.

As a general rule sales people tend to be arrogant and think they know better. So if they don’t see the value in what you’re presenting, they’re not going to buy in. Somehow, you have to make your materials seem like they’re necessary for the sales people or will somehow make their lives easier.

If leaders use it, their teams will. I would focus on driving leadership adoption and getting them to advocate for the materials you produce

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