Creatives

When you interview with a creative, do you bring up that you checked their book before you met with them? Can it come across as stalkish or ass kissing, or is it considered normal?

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Of course you should check their book. It’s not stalking, it’s doing your homework.

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Of course. It shows you’re interested in the position and the people you might be working with. Plus every creative likes to have their ego stroked a bit. It’s not stalking or brown nosing. It’s a must do. Especially check out the CDs you’d be working under.

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If I was in an interview and they didn't look at my book at all before hand I'd think they didn't have their shit together

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Interviewer: How do you think you can contribute to our company? (or some generic question like that) Interviewee: I really like the work you did with xxx, and have worked on similar projects like A & B (in ypur portfolio). Elaborate.

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Only if it comes up organically. I’m assuming you’re impressed my something in their book and it’s worth noting because there’s always a story behind brilliant work that actually gets made.

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I only call them in if I like their book.

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Interesting, unexpected concepts well executed. That’s what I look for.

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OP is asking should the interviewee bring up to the interviewer that they looked at their book. I say look at it, and bring it up only if it’s relevant. It’s more important to know the work of the agency and discuss that.

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Ohhhhh. I’d look at it. Sorry. Don’t know if I’d bring it up.

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I wouldn’t open with it or mention it unless you want to talk about their work specifically. If you do want to talk about one of their pieces or they bring up their past work, than it’s good to casually mention having looked at their portfolio as you get into the topic (not weird at all).

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How would you get the interview if they didn’t look at your book?

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Don’t bring it up unless the agency shared it up front prior to the interview. The interview is more about you anyways.

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