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Titles are not equivalent at all. Progression in responsibility and salary is much faster agency side, and from my POV you get exposure to many more marketing functions, industries, etc. starting on the agency side. My plan is to hit about 10 years agency side (director level) and then switch to client side mid-to-senior level.
That’s they way to do it - agency until you are very senior then client. Lower levels client side are paid less and promoted less frequently .
What SAM said. I did 10 years agency side, built a great book from working at good agencies, then went client side.
Go brand side when an amazing opportunity presents itself or no later then before you are in the early years of GAD-level. Otherwise you will be too senior and have a challenge making the jump.