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At the junior levels yes. Senior leadership will continue to BS and pull insights out of their ass though
I don't have any Strategy projects that don't have people with SQL AND either R or Python skills.
About half of the projects we use people hired or trained as data engineers or data scientists. The other half have strategy people with the requisite skills.
Projects with crap 2 variable excel spreadsheets are going away. Clients can see and care aboutlousy analysis made pretty by putting it into Tableau or Power BI.
5 years from now we won't have SMs without real data and analysis tools skills. Probably 10 years before the last of the MDs with excel and PPT only skills is gone.
K1, it varies with the project. Typical is pulling from standard Microstrategy reports, some HSQL from a data lake or three, and stripping out poorly implemented business rules to get back to cleansed data. Then starting the modeling process from there.
I assume for modeling people are able to use the standard model and libraries for R or Python, and recognize the limitations so they know the statistical limitations and not blindly apply methods.
Many strategy teams already have people in the junior ranks that know these tools well enough, and they will carry these skills with them as they progress further. So yes, and it will eventually become more of an expectation. Although, there will still be other strategy team members with focus and skill sets that aren’t coding specifically.
When do you think this will happen?
It will become more commonplace, but I think there will still be a high enough degree of specialization for analytics skill sets. Using marketing for an example, those developing the ads and campaigns won’t really need to know it, admins won’t learn SQL/R/python, nor will the media buyers. Generalists may, but it depends whether historical trends of specialization continue.