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They are in real danger of losing them but I would think they are extremely desperate so they will beat any fee/compensation structure to win it.
The brands and their consultants in the pitches know that and will take advantage of that.
It will basically come down to a pricing war.
Which means if they win any of the pitches those teams that work on them need to be prepared to be very short staffed. If they retained some of those accounts but on much lower fees/compensation, they will cut the team down.
That was my general thought too. TJX and Bayer specifically seem like a decent size account they would not want to loose.
If I had to place a bet, I bet Bayer will move. My rationale is big accounts get spooked and when a few big whales depart other big players jump as well. Unless there is an emotional or personal ties to the agency.
Only way would be to undercut the competition and take a loss
Do we know the deadline for these pitches and when we can expect final decisions to be made
For Bayer it's the end of September
Tfw reaming currently