Would love perspective on differences between various producer titles and responsibilities:
Content, Integrated, Digital, Broadcast etc.
and is it hard to switch between them?

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Content - low budget video production for digital agencies. Pay is crap
Integrated - broadcast producers giving themselves this title to broaden their reach in a shrinking broadcast world
Digital - banner ads and website builds, sometime just a glorified project manager, sometimes some low budget still shoots
Very hard to transition from broadcast to digital or digital to broadcast.
Integrated is the grey area where you end up doing a little bit of everything just based on the assignments you get. But some agencies use integrated as a strictly digital adjective - especially recruiters

likeupliftingfunny

I call myself a content producer because I produce content regardless of the outlet. My budgets range from small six figure, multi spot packages to budgets on the millions for the same number of pieces. It depends. My day rate is $1200, which is not “crap”.

My opinion is that titles mean nothing. Experience is ALL. If you can’t prove it on your reel, it won’t matter what you call yourself, so focus on getting experience, not titles because as you can see, there isn’t even any agreement anymore about what those titles mean!!!

I’m truly disheartened by the number of posts in this bowl focusing on titles. They’re meaningless.

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By the way, I don’t use “integrated producer” because I think it’s a bullshit title. Meaningless. With my experience of 20+ years, I guess I can call myself whatever I want but I keep it simple. I think we all should. At the end of the day, we’re all simply producers.

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Not hard to switch between them at all (maybe except for broadcast), but generally speaking, you tend to lean a particular direction. I have been both “integrated” and digital, where I lean more toward digital than “traditional” (print, etc). Content producers may be a little more on the creative end, perhaps working closely with creatives, while digital/integrated may work more with developers as well as creatives. Broadcast is a whole different beast altogether, and in my experience there’s very little crossover with the exception that you’re essentially both project managers at the end of the day. So if you think broadcast is your thing, you probably won’t be doing a lot of traditional or digital/web work, but more commercials, shoots etc. Of all the ones mentioned, broadcast probably takes home the bigger paycheck, followed by digital/integrated, then content, though it can vary depending on skill set

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And what about crossover from broadcast to post or vise versa?

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👍🏻 @Broadcast Producer 1

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I think any producer personality is capable of learning any of these. But hey HAVE to be either taught or learned.

So I’d say the important thing is understanding that they are different - at that point you’ll have a great view/advantage to cross over

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