{ "media_type": "text", "post_content": "Any Accenture Interactive account folks on what makes a successful Account Lead at AI. I've been approached for a \"Digital Transformation Executive\" role, but my knowledge of digital transformation/CX/BX is cursory at best. \n\nI crashed and burned pretty hard at Publicis Sapient (now back industry-side) and am wary of going back into the digital transformation space. However, the AI folks insist my general business background, MBA and brand strategy experience will translate to success. \n", "post_id": "60febf45cfabc50024036ffc", "reply_count": 4, "vote_count": 1, "bowl_id": "58f89957075fa10010ad4f5a", "bowl_name": "Digital Consultants" }

Any Accenture Interactive account folks on what makes a successful Account Lead at AI. I've been approached for a "Digital Transformation Executive" role, but my knowledge of digital transformation/CX/BX is cursory at best. I crashed and burned pretty hard at Publicis Sapient (now back industry-side) and am wary of going back into the digital transformation space. However, the AI folks insist my general business background, MBA and brand strategy experience will translate to success.

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Hit me up, happy to have a chat. I'm only a consultant at the moment but hopefully I can give a bit more context

I used to be at PS... Just curious what happens @OO and why it was such a bad experience, if you don't mind sharing?

Broadly speaking it is a familiarity with the Marketing space end to end, as well as digital enablers (adtech/martech/analytics/agile/experience design/etc.) As long as you are fairly digitally fluent and have the more traditional consulting skills (gap analysis, op model design, slide building, structured comms) then you should be fine.

Why did you crash and burn at Publicis?

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