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If you’re looking for a dramatically different role, you’re probably better off exiting to something other than a big consultancy. As someone who’s worked at Accenture, Deloitte and PwC, there isn’t suddenly greener grass project-wise at another firm. We all compete for the same types of projects and if you don’t like them at one, you’re not tremendously likely to at another unless you’re getting into a different practice or specialty that interests you more
If you’re mostly looking for a comp bump, I’d aim for more than 20%. My personal policy has been to consider offers once they are a >25% bump though I’ve never actually done it for less than 30.