Any good book recommendations on persuading/selling to clients?

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How to Win Friends and Influence People

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If you want to go core psychological persuasion, could check out stuff by Dr. Robert Cialdini. Though most of our buyers are execs who are borderline crazy, so ordinary persuasion techniques might be ineffective.

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🤦‍♂️

How to win friends and influence people 💯💯💯

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