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I'm not at Salesforce, but the model is the same at partners. All bonuses are based on billable hours, which you as the consultant have very little control over. Although the bonuses are nice, they dont motivate you to work longer hours because the number of hours you can bill is not in your control.
The only way I can make a connection with the bonus being motivating is that if you are a good consultant at a firm that always has projects ready to go, you'll generally always be staffed on a project, and thus you'll hit your targets. But from a "this will make me put in longer hours" perspective, it does nothing. Even if I wanted to bust my ass and work 80 hours/week, its not possible because the project budget is fixed.
Interesting— thanks so much! I absolutely agree that, in what you are describing that really is not tying performance metrics to compensation/bonus. I figured if anyone could be innovative in something as significant (albeit mundane) as a compensation plan it’d be SF.