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It's smart in the sense that the numbers bear it out. A lot of people listen (and now look at) podcasts. As media gets more and more siloed, that's probably the way things will be. At some point, perhaps, we'll get back to more traditional media environments, but for now it seems podcasts are still ascendant.

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That’s a fair point. I feel like you’re right that despite the saturation in the podcast space right now, it seems like there’s still a lot of attention there so it’s a smart play to be making in order to get in front of people

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