Are there benefits to working at a small shop versus a large agency?

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Have worked at both. Would recommend at least trying it once early in your career to see if you like it.

Pros:
-Confidence builder. Studies show that being a big fish in a small pond early in your career can help you raise and even remove the artificial ceilings that hold most people back. Can't stress this enough.

-Typically, a much more vibrant culture. If it's any good, you'll know most people at the company within a year. Big advantages if you're a people person.

-More responsibility. This can be good or bad; if you have a good mentor and are a hard worker this can really boost your resume to the next level.

Cons:
-Less adept coworkers. The bar is a little lower at most (definitely not all) small shops that don't have a major brand name or big accounts to help them recruit. This means you'll encounter the "fake it till you make it" and bullshitters much more often.

-More responsibility. If you're currently an aforementioned "fake it till you make it" type or bullshitter, or you don't anticipate having a strong mentor or boss to support you, you may be in for a wild and stressful ride.

-Turbulence. Budget cuts and account losses tend to rock the boat a lot more at smaller shops. This can lead to trouble even if you're great at your job. Find a small shop thats on the up and up, and if things start going south gtfo, quickly.

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You are the admin of your computer so you can install whatever you want

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Nice explanation, R/GA 1. A few things to add: it’s easy to derail your career by going to a small, no-name shop. Unfortunately, big agencies want to see you’ve been at other big agencies. It really helps to have that “name” on your resume.

I was at small shops for most of my career and now that I’m at a big agency, you couldn’t pay me to go back. (No, really, they probably couldn’t afford it.) At a small shop, you salivate over a $100K budget, which inevitably gets cut in half a few times after you sell the concept. At a big shop, you hardly see any projects with that small of a budget.

Small/medium agencies truly have more mediocre talent. You’re surrounded by people who don’t know what they’re talking about or how things are supposed to be done. You may not realize this until you’re at a bigger shop. This makes it harder to get good experience.

Vendors like Facebook, top production companies, etc., don’t care about you because your clients don’t spend enough with them. So, you won’t get as many lunch and learns or access to the newest tools. For the same reason, your work won’t be seen as widely (generalizing here).

Sorry, I realize I sound like I’m shitting on small shops — and some people really like the intimacy of that environment — but I personally feel it’s better at a bigger, wealthier, smarter agency. Sure, you can wear more hats at a small shop, and it’s better than nothing, but if you can work at a larger, name-brand place, I highly recommend it.

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Yes! Especially at your level. It's awesome. Less politics, more room for advancement and responsibility.

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I️ would say different politics. I️ went from big corporate holding company agency to 100 person mid size shop - mostly better. the client list isn’t nearly as impressive and with lots of smaller clients, there’s more chaos and less process. You see senior levels who’d be eaten alive at big shops. But there are fewer meetings and fewer layers.

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Thanks everyone for the insight!

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^There are a lot of great small shops like David and 180LA, for example

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Smaller shops can feel more like a family. With bigger shops you’re gonna be grimacing a lot in the halls passing by people you don’t know and will never work with.

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Strangers are friends you haven’t met yet.

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Done both and can’t disagree with a lot of what R/GA1 and ACD2 said. The lack of politics at a small shop is fantastic though and getting a raise 10 out of 10 years at the small shop was pretty great too.

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Yes, there are totally some smaller, amazing creative shops. But they’re the extreme minority. I wasn’t referring to those.

small shops are usually privately held. fewer rules.

large shops are almost all publicly held. compliance. ethic. sarbanes oxley. 😳

Just went from a top shop after 4 years to a small indie shop and I'm in heaven

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