Art Directors and Creatives, what are you looking for in a portfolio when hiring a Designer?

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Openness in style. Unless you are going for inhouse and your design fits their mold, being able to have a diverse set of styles visible is always a benefit. If all of your portfolio is just campaigns with hand lettering, I will think that is all you can produce. Diverse yet concise, should follow the idea presented.

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Good design first. But also diversity. A good designer can design for Nike and for Nana’s Bakery. Software and craft skills are also important.

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Complete and integrated campaigns. Also, purpose and subtlety are crucial.

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