As a strategist whose role is primarily as a generalist, what hard skills would be valuable to learn? Economy has me thinking about how future-proof my job is.

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also, nothing is stopping you from developing a speciality while still practicing your generalist role. there’s probably something specific you’re awesome at, and eventually that will be what people turn to you for.

but hard skills: writing well would be at the top of the list. from what i’ve found, great planners are also really good at writing. because you need to be able to express your thoughts concisely and capture both the mental and emotional tones from your research.

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I’ve been working on being able to read and make recommendations from analytics. I think if we are able to pull out relevant insights that mean something and give actionable next steps that’s a good skill to develop.

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Learn how to prioritize ideas that drive actual business results. Product marketing or product management use many of our skills.

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If your company has a partnership with LinkedIn Learning or another e-learning platform it might be helpful. If you can swing it, and live near a General Assembly, sign up for a Product Mgmt class

That art of persuasion. Writing and speaking.

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Being able to construct an insightful narrative will serve you well in any strategic role, whether you are a “strategist” or something else in the future. So... writing, analysis, etc., are all good suggestions... as are public speaking and familiarity with research approaches

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I think there are solid skills any good strategist should know whether they are in brand, service/product or comms: research, mining
Insights, defining a problem/s, communicating these concisely, developing a narrative around the solution so that teams are bought in and stay on track. As a generalist, these skills give you the breadth to apply to any role (logic meets creative thinking is the future proofing) and then go deep in one area (eg comms, brand, business, service, product) so you become indispensable in your company and then help them bring in that kind of work, until you want or need to move on.

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Entrepreneurship. Learn how to stand up a business. Because advertising isn’t sustainable, and you’re full of ideas that are worth a lot of money.

Anything that could be valuable on its own counts as a skill here: identifying high value audiences and users, interpreting data, consumer insights, building effectiveness cases, writing strategic narratives, defining brand purposes and value propositions. Strategy work covers a ton of helpful business skills.

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