As an AD, what prospective role would have more long-term value career-wise? An AD role at a boutique agency or an AD role at a big entertainment brand with multiple properties? I'm in-house now.

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I’ve worked at big agencies as well as boutiques and here’s my takeaways.

At boutiques, I did more creative work and had more free reign but at the same time got more in-depth in projects since the agency was smaller and you had to wear more hats ( and you got more experience working on many facets of the business)

At the big agencies, you were sometimes more constrained with work, seemed to just be a cog in the wheel/system, everyone had their place and you had to be careful not to step on anybody’s toes.

But I’d say go with your gut. Your inner voice will usually steer you to the right place.

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Both sounds good for me, but wherever you can make what you want to do sounds more sweet.

I am at a boutique agency atm, and I enjoy it a lot, and my book is now filled with totally new things that I always wanted to do.

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