B2B marketers, how much weight does your organization put on current pipeline impact/influence vs net new pipeline generation? I am struggling to balance leadership pressure to increase both, with different leaders valuing different KPIs more

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That's pretty on par for b2b. I'm responsible for end to end pipeline generation and close for my book of business.

It’s interesting. They really need to come up with a common KPI that can be weighted and measured. Have they thought about that?

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