Been doing CI for almost 10 years, thinking of moving client side into a marketing role or business development. Anyone here who's made a similar switch?

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You have a much better chance of moving to a CI or Analytics role and then trying to get into marketing from there. External CI -> Marketing or BD seems pretty difficult

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This. Marketing = need direct pharma experience
BD = need track record of deal sheet, negotiation, scouting, etc with a biopharma. Extensive network within the industry.

CI is a “soft” job and hardly provides the breadth of knowledge required to be successful in a marketing role.

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AD1, curious to hear your perspectives on what skills/knowledge are required to be successful in a marketing role?

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And also what other roles do you think i might be a good fit for

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