Cannes you steal? Are ideas from a media agency considered fair game for creative agencies to assume full credit for? In this instance, Creative agency role was solely production, not concept.

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Posting as :
works at
You are currently posting as works at

I have no reply but loving the Freudian slip in the first sentence

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It’s not as bad as a creative agency taking credit for the product itself.

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This makes me want to puke. Just about everything in the "innovation" category falls into this trap. It's gross.

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I think it goes both ways. 6 months ago a media agency I worked with on a project submitted our idea for a LOAD of media innovation awards - but they had nothing to do with the development (they simply were asked by the client to book the media as specified in the creative deck.)

Success has many parents etc etc etc.

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@pm1 context disguised as wordplay which I’m sure Freud would have thoughts on haha!

@cw oh, they did. Top to bottom, didn’t even bother to change the handle for case studies.

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