“Circle back,” “content-first,” “elevate the story,” “make it punchier”—sometimes I leave meetings feeling like I just decoded another language.
What’s the one industry phrase you just hate?

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I frequently get told that my writing is too "whimsical" and that I need to sound more confident and straight-forward. But that's just a little rant hah! My most hated industry phrase is "This is a great sample." Like... that's the finished piece, what are you talking about "sample"???

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Wow! Whimsical is an interesting one. But also that sample phrase is so annoying! Some people just don’t get it

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