Client always loves our brave ideas, buys our brave ideas, then at the last minute reminds themselves they aren’t brave and decide not to do them. It’s a constant stake in the heart getting that close over and over again.

How do y’all finish the sell? And follow up, you hiring?

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Posting as :
works at
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Account team needs to step in and step up and manage that client.

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ECD / CCO too.

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This is where ECDs/CCOs prove their worth. This sounds like a massive collective failure from all of the agency leadership.

likeuplifting

Is there media or a budget attached or are these proactive ideas? It took me a long time to figure out most clients aren’t in the idea business they are in the marketing plan business.

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You can only do so much. 😞

Need to have account negotiate to let the agency do one of their own initiatives per quarter. Small budgets at first, of course. Maybe just social. Increase scope based on performance. If you hit, you’re doing completely different work in a year or two.

Most recent one was something just like this. We got it to be a budget of less than $5000 all in and they still didn’t bite.

Wish I could do accounts job too but sometimes you gotta trust your team. Unfortunately that part doesn’t always pay dividends when people are on different pages of giving a crap

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