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Considering a move out west from NYC, make 100K currently, what is a lateral salary equivalent in the LA area/how much of a pay cut should I expect for AD roles?

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If you have a good book, it’ll depend on how well you negotiate. The more important thing is cost of living. Bankrate.com has a good calculator for that. I’m in Portland. Here, the salaries might be 10% lower, but the cost of living is 30% lower. So, even at $90k you are better off.

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Why take a pay cut when you could get a raise instead?

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My point was that you always have to look at income in relation to cost of living. If you get a bump in pay, but in a more expensive city, it could actually be a step down. If you make a lateral salary move, but to a cheaper city, it’s a step up.

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The budgets are more generous in LA than NYC because there’s less competition

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