Creatives make salary. Occasionally we get bonuses. Small ones. Here’s what has always bugged me, agencies make huge margins on our backs when we sell ideas and they go all the way through production. They make money on the actual creative development, they make money on the shoot, they make money using the things we make to attract other clients. It feels like we should get some sort of commission when our ideas sell. A 5-10% kicker baked into every job that makes it out into the world. No?

likefunny
Posting as :
works at
You are currently posting as works at

I just think bigger EOY bonuses need to happen. OR signing bonuses. Maybe even both.

Feels like I’m working just as much as my finance friends and they get hefty non-taxable EOY bonuses.

like

Great idea. Seems like some sort of Industry conversation needs to take place, otherwise it’s just a thought on a chat board. Do we all agree to a walk out?

like

This is why I hate working on pitches. It’s almost always guaranteed long hours and weekend work with no extra compensation if we win and I’m typically not even given extra PTO to make up for the extra weekend work.

Then, on top of it all, there is almost zero chance the stuff will get made so you don’t even get book work out of it.

like

Look I think creative development is important but why shouldn’t a good account person get a cut too? Or strategy? Or media? Slippery slope

likesmart

We should all be paid more to begin with as well.

like

Some thoughts to consider… Typically commissioned positions like sales make less base salary and rely on commission, so that could backfire vs just asking for a fair salary against your contributions. Also account people/new biz will push through anything they can with client; creatives are our best hope for the integrity of the work. Do we really want to incentivize pushing through whatever client will buy over what might be most successful in market and/or generate buzz for the agency? And what about the jr on the team who is going to feel that you’re profiting off of their contributions? How about just being paid fairly? We also now have all these levels (sr this, associate that) so that anyone who is contributing positively can progress rapidly and earn real increases every few years. If anything I’d be in favor of more profit sharing so that it is less competitive and the goal is to help all boats rise.

like

I think you have a point. If you spend a year working like hell and not selling anything your salary would dramatically drop. It’s hard because what the agency charges for social posts would already secure my base salary, although I don’t always sell campaigns I’m sure doing a bunch of those across the year.

I think the point is just the distribution and this is not endemic to advertising distribution of wealth is quite unfair in every industry anywhere in the world. The ones that produce/manufacture and create are not the ones that keep the profits.

That’s why we should seize the means 🙃

like

Yes too bad we don’t have a union

like

Agencies do NOT make huge margins.

And most don’t mark up production either.

You are dreaming.

like

Ah right because the agencies owners are not cashing millions a year.

This but also for pitch wins too!!

It’s even more infuriating when we illustrate or shoot stuff in house, they sell the right to that and we see ships

Let's see you suggest that to your CEO or Chairman.

"we are the music makers and we are the dreamers of dreams."

Related Posts

Hi all.

Please suggest on the below:

YOE- 2.8YEARS
TECH SKILLS- .NET
CURRENT OFFER-10 LPA

What should be a good number to ask PWC india as an EXPECTED CTC?

Please suggest on this

like

Hi Fishes, Got a call from SAP for functional role .I have 10 yrs exp in SAP functional skill , how much can I ask for compensation. Since when I asked 50% hike recruiter behaved abnormally and denied it.
What's job level and avg compensation for 10 yrs exp resource in sap labs.

like

Hi Fishes,

I Have cleared frist round and now I have hr round what package should I ask??


YOE 6.1
CTC 11

like

Fishes, what would be my in hand salary with below structure

Post Photo
like

Hi! In the process of switching from South FloRida to PA again to work at a hospital but making the same money? The switch would open me to be closer to family for support and the have a nursing prog,since the benefits are attractive and I’m looking forward to the future growth. The thing is they claim i only have experience of 7 years and offering me less than what I make now. I wanna go, but any suggestions on this negotiation cause I would still need to pay for a place to live and expenses.

like

What is the typical salary range for an Enterprise Architect position?

like

I just had the initial call with HR. I was told that Senior Analysts start at 56k and Business Operations Specialists start at 67k. I was told the next step was Junior Manager but they rarely started anyone at that level. I'm shocked. Is that accurate or are they trying to lower my expectations? I have an MBA and an MHA and 20 years military experience.

like

Hi Fishes,

I'm working in Wipro last year on 25/11/2021.. i have joined Wipro as fresher TRB band but still i didn't received any hike and band progression till now... I have not joined through campus placement... Please guide me when I'll be eligible for hike ...

like

Hi Fishes,
Working as a pharma forecasting analyst for oncology and hiv drugs. Experience in extraction and manipulation of data from databases such as MIDAS, IPSOS TCAP, CANCERMPACT, CERPS.

I was planning to shift from my current company and wanted to know what the market average was for similar roles.

Yoe : 4yrs
Ctc: 7.1 P. A

like

EY have salaries increased because I am seeing much lower numbers than what I'm asking for but ey is still moving forward with the interview AD2 role

likefunny

Go-to phrasing for tactfully denying a job but keeping the connection if the position doesn’t fulfill your TC / benefits expectation?

like
like
like

KINDLY HELP!! 🙏🏻
Hello Amex Fishes, I have an offer from Amex. If I get a better offer from other companies, Can I re-negotiate here at Amex? ( I have received and accepted the OL, accepted LOI 2 weeks back, and BGV has also started)

like

Purely mercenary question here: If I'm currently a 7yr working EPLI at an ID firm, and want to break $300k in the next few years, is there a route to get there?

Partnership at my firm won't come close. My transferrable book is probably less than $100k a year. BL is probably not interested in me given my law school tier and current firm. Am I dreaming?

likehelpful

Hey Fishes, How much hike can i expect when i am being promoted from a GCB 7 to 6? My Current package is 10.50 and YoE 9 yrs

like

Product Strategy role at Google or Meta, IC 5/6, what would TC look like? Tier 2 city. Happy to dm as well!

like

Hi Fishes, Need advise.. what will be fair deal to demand the package from 2nd company when holding offer from 1st company for 16 LPA Fixed.
Negotiation with 2nd company scheduled this week.
Pls note:
Industry: Banking & Finance
CCTC: 10.5 LPA Fixed
YOE: 8yrs (2 Years in Banking & 6 Years in Market Research)
Tech Stack: Data Analysis/SQl/Tableau/Spark/Alteryx

like

I’ve worked at the same firm for almost 5 years. I’ve received an end of year bonus of varying sizes- my first year, my paycheck was doubled. The last 3 years, I’ve received 25k-30k bonuses. This year I received a bonus in April (20k) and one in July (15k) but I still expected an end of year bonus. I didn’t get it even though this has been my most profitable year yet. Should I just assume those earlier bonuses were INSTEAD of an end of year bonus or should I ask my boss?

like

Hey Sharks,
How much should one expect in a top consultancy firm, back end role (reasearch team) ?
Location: Mumbai
YOE: 7

More Posts

Is anyone looking for junior art directors/designers?

like

Does MBB hire non-MBA master from Lvys? With 2 years of experience

like
like

Are any of you legal recruiters in the Boston area? I’d love to get in touch about paralegal roles!

like

I recently switched to a developer role in a product based company from a support engineer for past 4 years in a service based company. I got a good hike as well.

Since I did it I think anyone can do it. Let me know if my experience can be of your any help.
Happy to help!

likesmart

Any fish from LEK London willing to refer? Currently interviewing with other top consulting firms in London and keen to pursue LEK
YOE: 6
Appreciate the help!

like

I love when people use a QR code. When already in a digital channel like social. Where I’m on my phone.

funnylike

Did someone get fired in the new manager training in Orlando after getting drunk?

like

Is there a market for lawyers to add expertise In crisis management or reputation management? My goal is to counsel clients on how to respond to media inquiries without saying or posting something detrimental to a potential litigation while still maintaining communication with their client base. If so, how to break into that industry? Courses? Books? Certifications?

like

After joining Nagarro when project proposals start coming? In how many days they schedule the interview?Nagarro

like

Hi fish! Looking for a recommendation for an online ad builder program where people can easily build marketing collateral like fliers, posters, letterhead, etc. through templates. Suggestions?

Are PE associates typically let go after 2 years to go to bschool at the large funds? How often are associates promoted straight to VP?

like
like

Advice on taking and passing the SPHR exam?

likehelpful

Is there a way to check someone’s level in Moma, I know you can see yours in Grow

like

Flight attendant woke me up while I was sleeping to give me ice cream, then I couldn’t go back to sleep.
How many points?

likefunnyuplifting

Fishes, If I have already accepted job offer in Capgemini on 2nd December and on 15 December I am rejecting that offer and i am joining other company.
Will I be blocked from Capgemini?Tata Consultancy Cognizant

like

I left bedside nursing and the hospital 2 years ago. I don't feel guilty about it and honestly this pandemic
has convinced me to never return.

like

Hi Fishes,
Has anyone switched from INFOSYS to TCS

like

Feeling the same?

Post Photo
likefunny

Additional Posts in Advertising

Whats AKQA like to work at?

like

Interviewing client side for the first time, what are some good questions to ask that one might not think about at an agency?

like

On a scale of one to ten, what's your average daily stress level?

like

Future 'Havas Health & You'ers (yes I know terrible name)... what's the verdict. Are they moving the 200 Hudson folks to 200 Madison?

like

I have my exit interview tomorrow. Any tips? Have any of you written down what you wanted to say? I’m leaving advertising and moving so I’ll probably never see these people again.

likeuplifting

If I grow an awesome, thick beard of flowing chestnut hair, will I look highly creative?

like

Best work of 2019 so far?

like

How much should a contract ACD charge hourly?

like

Which agencies are going through layoffs

like

Have you ever got caught freelancing for another agency while you’re full time at different one?

like

Just got promoted to ACD. Will be taking on more leadership roles. Any books, workshops, resources that helped you learn leadership skills?

likeuplifting

Which holding company gets the best rental car discount? And which rental company?

like

Had such a great interview with an agency this morning. Then I look at their Glassdoor and it's horrible reviews- like the opposite of what the recruiter and group account director told me.

What do I do? I have a really good gut feeling about this but now scared from Glassdoor. UGH finding a job is so hard.

like

Any tricks for keeping up with social content trends? Anyone know of a site that tracks them?

like

When a client expects a new campaign with only 1-2 weeks before a deadline 🫠

likeupliftingfunny

Has anyone received a job offer after being initially ghosted by recruiter? How long did you not hear from them? Feeling down after not hearing anything for 2 weeks after a round of seemingly promising interviews.

like

I just got into reading books, any suggestions to start with? Which could help to increase media/marketing knowledge.

like

Poll: who uses their lunch break to workout?

like

Whomever is doing the tv placement for Advocate Healthcare in Chicago: do you have to have the ad going every other commercial? If I hear “come on get healthy” one more time, I’m leaving the state.

likefunny

Chat Bots and Artificial Intelligence. Ok, go!

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal