Did you hear about the recently awarded Grand Prix winning “one-second ad” ultimately about getting away with not paying music rights whose case study video is no longer available on YouTube due to a copyright claim by Sony Music publishing? LOL

likefunny
Posting as :
works at
You are currently posting as works at

The thing that gets me about this idea is that guessing songs off of 1-second snippets was a TikTok trend… 2 years ago. And our industry is awarding it like it’s groundbreaking and new. Embarrassing.

likesmart

I thought we all agreed awards are meaningless and dumb

like

Relating a lion to a Nobel Peace Prize is craazzyyy

likefunny

Take your Cannes Lion to pawn shop and what they pay you for it is only what it’s worth.

likesmart

A pawn shop would give me maybe $10 for 3 Grand Prix. But probably they wouldn’t take them at all.

An agency would give me probably 50-100k in salary bump for those lions.

So no. You’re very very wrong here.

like

If they’re going to use uncleared music in the case study, and then post it on YouTube, they deserve the copyright strike and takedown.

like

Ok. They’ll just upload it to Vimeo

likefunny

Not FCB1 in here fighting for their life to defend their campaign on fishbowl 😂

funny

Your extremely informed take shows how seriously you take advertising. The world is burning around us and the average pedestrian thinks we’re scum, but plz do keep shouting into the void about how important awards are to…. advertising ppl. Lol. Get well soon

funny

So? Happens all the time.

Lol, you do realize that the case study being taken offline because they don’t have the rights doesn’t say anything about the actual campaign, right? Brands usually pay rights for specific media and even geography.

likefunny

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