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The thing that gets me about this idea is that guessing songs off of 1-second snippets was a TikTok trend… 2 years ago. And our industry is awarding it like it’s groundbreaking and new. Embarrassing.
I thought we all agreed awards are meaningless and dumb
Relating a lion to a Nobel Peace Prize is craazzyyy
Take your Cannes Lion to pawn shop and what they pay you for it is only what it’s worth.
A pawn shop would give me maybe $10 for 3 Grand Prix. But probably they wouldn’t take them at all.
An agency would give me probably 50-100k in salary bump for those lions.
So no. You’re very very wrong here.
Rising Star
If they’re going to use uncleared music in the case study, and then post it on YouTube, they deserve the copyright strike and takedown.
Ok. They’ll just upload it to Vimeo
Not FCB1 in here fighting for their life to defend their campaign on fishbowl 😂
Your extremely informed take shows how seriously you take advertising. The world is burning around us and the average pedestrian thinks we’re scum, but plz do keep shouting into the void about how important awards are to…. advertising ppl. Lol. Get well soon
Pro
So? Happens all the time.
Pro
Lol, you do realize that the case study being taken offline because they don’t have the rights doesn’t say anything about the actual campaign, right? Brands usually pay rights for specific media and even geography.