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This is kind of a reach. I noticed very high levels of diversity across the entire set of programming for the Super Bowl (there were other commentators, players getting the most recognition, performers, even most advertisements featured a ton of diversity).

However, if you are a marketer and you have properly identified your target audience and they are predominately white (two of those are beer commercials), then it makes sense to feature personas that embody that audience (red neck white men for bud light, more sophisticated white men for Stella… for lack of better words).

I find it cringier when they try to stuff minorities in every single thing and try to make it work. Sometimes it doesn’t feel authentic.

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Ahhh yes good point. The Meta targeting was definitely questionable. They have a much more diverse audience base

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Related Posts

Do any of you spend time on HNBA or other affinity organizations? If so, do you bill your time as non-billable, i.e. diversity? And how do you balance your time going to an events/getting involved?

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Hello Everyone,

I am looking to hire a couple of technical sources who have a keen interest in diversity. I am building out a diversity sourcing team to support AWS AI/ML practice. Great opportunity with lots of visibility. Let me know if you are interested in learning more.

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I really feel like I should be excused from this "diversity and inclusiveness" training stuff lmao. It's about implicit bias and I'm sorry it's just not believable coming from an old white man's mouth when there are maybe 4 non-white associates. We're having these meetings 3 times this week. 🤦🏽‍♀️

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What do you think:

Teachers should/should not discuss their opinions and ideas around sexuality, gender, and religion with students.

When agencies post pics of their white staff, and boasts that they’re all about diversity, I call BS. A diverse house doesn’t mean the IT person or the receptionist- unless they’re also creatives!:)

likesmart

Someone on LinkedIn expressed disappointment about the lack of diversity from the big law firms in TX that were posting pics of their summer associates. A managing partner commented that he thought the post might be about a pic he posted (12/14 SAs were white). He tried to defend this by saying that they had LGBT and socioeconomic diversity. The fact that he recognized that his pic might be part of the problem says it all. Law firms need to do better. Sorry, I just wanted to rant.

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Do people in studios get paid substantially more than other offerings or practice (exploring to switch, thus asking)? what is the average consultant income bracket in studio? I was also wondering if anyone aware of gender centric wage disparity in DUSI?

Hi all,
Looking for a career change, I’ve experience in project management, oncology, health promotion, engagement, inclusion and diversity and hoping to work for a pharma. Happy to relocate and would love some guidance and referral please 🙏🏾

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My wife and I are moving to Boston from overseas (we’re from Italy and we’ve recently won the diversity visa green card lottery).

We are looking to rent a 1BR starting in January, ideally for ~$3k/month. I’ll be working in the downtown area.

Do you recommend we go for a serviced/luxury apartment (e.g. Montaje, 345 Harrison, etc.) or hire a broker to get a “normal” apartment?

Any managed buildings recommendations within our budget? Also, what are some good brokers we could work with?

Thanks!

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Please help. Which is better for Bigdata..Mindtree or Tata Consultancy. Same CTC

YoE - 3
Age - 25
Gender - Female

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Just got an offer at Deloitte. Feel like comp/rank are too low due to lack of diversity of interviewers. :( Can anyone relate?

Larsen & Toubro Infotech Looking out for a referral in LTI for databricks then DM me your details like fullname, date of birth, gender, mobile, email address, skills, experience
Larsen & Toubro Infotech
#jobchange

Any consulting firms that are particularly good for Jews or which honor Jewish holidays? My firm has a Jewish diversity team but I’d love to learn about others.

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Drinks today near Chelsea/Midtown area? 32 - F
Pls share age/gender

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Anyone from Nationwide? I’d like to hear feedback from current and old employees about the work environment, salary (G3), development, diversity etc. I completed an interview for Claims Manager position.

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Welcome to all my fellow travelers. Travel is a great way to open your eyes to the world we live in. To experience new cultures & customs & embrace diversity in our world which makes being human so special. Due to Covid travel has been definitely not a priority for most people. As travel changes in our society due to borders opening and technology let's discuss and share on the experience so we can adjust to our new world and prepare for a safer experience which could be inspiring-

Have efforts to increase diversity in real estate careers been successful, or do you think there is still a long way to go?

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Has anyone here actually won the diversity visa lottery? I've been playing for 7 years with no luck...

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Based on your experiences, what are 1 or 2 traits that a company/ leadership has that allows diversity to be celebrated & encouraged. How does this affect employees (Black/non-Black) in & out of work?

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More Posts

Would you take a freelance gig that would be a promotion (with potential to join full time) with a smaller company whose values you really agree with, OR a full-time offer for a lateral move with a larger company with teammates you know and trust? Of course factoring in all the nuances of covid. TIA!

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Everyone in my firm try so hard to be politically correct😍feel so included.

I'm trying to build a website for my real estate company but I've never done this before! Can anyone share some resources that will help out with the design and all?

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Cool job offer for AD

Post Photo
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I’m creating an ad hoc, pro bono guerrilla stunt for a video game launch coming out end of this month. If you’re an AD that wants to get some cool execution work in you book and have decent photoshop skills let me know. I’m doing this campaign on my own for the game and am gonna package it as a portfolio piece if it goes viral, which you can include in your book of course as well! The publisher might pay us if it gets results but no guarantee

likesmart
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What do you know about The Many?

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Is there a corporate way to bring up to senior leaders that an IC is causing issues across multiple teams because they are demanding and also doesn’t collaborate well? The IC gives vague “direction” then says they are too busy to clarify. They also refuse to use our project management/ collaboration tools.

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Hi all, I have just been made redundant and I’m actively looking for work within the recruitment space. I’m looking for an embedding in-house / in-house remote role. I am based in the UK but I am open to other countries too. If you know any companies actively recruiting, please don’t hesitate to reach out to me on here or on LinkedIn (Favour Adefila)

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How is productivity measured for in-house attorneys? Is there any analog of billable hours for in-house lawyers?

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Economy is shrinking folks - just got my IBD interview cancelled due to hiring needs “changing”… I will continue to prepare and be ready for the next opportunity.

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How is the work culture in BMW Canada? General culture, support and mentorship, work life balance and job security. Thanks.

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Is it always expected to start instantly at a new position?

I'd like to start a month later than acceptance (moving, so that's time consuming + I want to travel a bit first- possible?

likehelpful

Ever proposed anyone at workplace on Skype/teams 😉??what's the consequences

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Why is the PI-analytics's pipeline so bad? Does the whole DS/DA bubble really burst already?

What’s the difference between FCB Health and, say, Area 23? Does 23 get ALL the awards and fame?

What would be the minimum monthly expenditure for a single person in bangalore considering rent, food and other essential expenditures ?

Is CMA worth getting after getting the CPA? Or is it better to get the CFA. Also don’t have much finance background so I don’t know if I can pass the CFA will require a lot of hard work. Interesting in hearing people’s thoughts.

I have no plans in leaving PA anytime soon but I figure maybe I should look into another certification that holds value and makes me more marketable compared to my peers. Appreciate any thoughts and advice.

- Also considering going to a t14 MBA in future.

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Additional Posts in Minorities in Marketing

Any advice on how to actually FIND a mentor? I’m a first-gen black girl trying to navigate this whole ~career~ thing by myself. I would love to meet someone that’s actually done this before to help 😩

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Inspired by a convo I was having, and I'm looking to create a list: can you please name any POC - esp. POC WOMEN - creative leaders at ECD level or above?

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We’re looking for account folks.
- 1 badass brand director
- 2 AAEs who should’ve been promoted by now, but (insert bullshit agency excuse).

DM me, or contact my girl Andy Moerer

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I’m working with a manager who likes to prioritize his ideas over strategic research, I want to be helpful because it’s very distressing to watch ideas being presented without the appropriate research, any advice?

The more I work in advertising, the more apparent that majority of companies (and my own colleagues) don’t know how to reach consumers like me. It’s absolutely tragic. (Cont’d)

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Happy Black History Everyone, let's make this a truly historic month!!

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Has anyone had any experience with Mediacom?

So, it's super obvious not to use "Police" in ads and activations, right? Like, we all know not to dress actors as police and have them "bust" people who have the wrong product, right?

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What's the most natural next step for a marketing coordinator?

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Account team comes up to me for 'cultural advice' on an execution.
I advice them to not use a specific term.
They do it anyway.
They get a huge backlash.

I mean...

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Has anyone had a manager they just don’t vibe with/relate to? I’ve been trying to connect but I haven’t gotten them on my side yet. How did you manage to crack the ice?

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I guess I’m officially being off boarded team doesn’t care no one has said anything … I’m a ball of nerves thankfully my old company wants me back — feeling so sad and angry and just incredibly nervous

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😂😂😂 as I plan a DEI panel for my office right now.

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Is there any industry recognition for poc creatives the way adage and others recognize creatives?

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Dear Nappily Ever After,
No one has an office, much less an assistant. Creative and account are different jobs with their own dress codes. But dumb, off brief ideas by white creatives do win.

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New York Shitty

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What are the best and worst career decisions you’ve ever made? 💡

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