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FCB health is the main agency that all spin offs such as Area 23 came out of. Area 23 gets the bulk of the awards because it makes a concentrated effort to do award entry work. So there are different clicks at A23, the ones who work on the fun stuff, and then the ones who don’t. But they have serious talent.
FCB Health is the largest and huge main shop at 33rd St, and is growing steadily. It has a lot of HCP accounts, but also some DTC. The work is solid. It rarely creates Cannes worthy work, and there are pockets of pretty bad account people as well as some spotty creative. But overall, it is a juggernaut of new business, and people spend a long time there. There are some incredibly forward thinking programs engaged recently, like The Residency, which takes experienced advertising creatives with little to no experience in pharma and teaches the foundational knowledge needed to take on heavy pharma accounts. That’s just one smart idea among many.
Neon is another FCB Health network shop, more leaning HCP, but still improving yearly. Even FCB Cure in jersey is getting its act together, borrowing from FCB Health 33rd St for pitches. There is a good amount of crossover when one agency is busy, and needs support as well.
Hope this helps.
It will be what you make of it.
Agree with most of the above. Area23 is a conflict shop, and has the opportunity to focus on award work because creative is at the forefront of the agency. They do DTC and HCP work.