Does a PMI certification really hold weight? I see it listed as a nice to have / bonus on job listings, see certain folks have them. But the PMI site looks so out of bounds of the industry. Continued

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If you ever want to stop working in advertising, it’s a necessity. If you plan to stay in advertising, it’s a waste of your time

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I worked with a senior level producer who had PMP certification and asked if it was worth getting, he told me it looks good but wasn’t very applicable to our (creative) industry. Curious to get others thoughts too!

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It's more appropriate for IT or construction/real estate.

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I’ve seen freelancers be hired and one of the reasons cited was PMI

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I’m a digital producer, that’s managed massive projects, spanning different mediums. Will it benefit me? Most importantly, will it make me look better?

I agree that doesn’t seem relevant in the agency / creative setting. More relevant I find though is other types of training / workshops on specific type of methods/approach like agile, design thinking, etc whatever is desired by the type of work you do.

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