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Hello All, I have just completed my Six sigma green Belt course.
I would like to seek guidance for preparing for interview.
I am a mechanical engineer aspiring for a job in Aerospace firms as Process or Quality Engineer pertaining to Composites.
Can anybody help me with some Case studies in Six sigma projects .
This would help me in perfecting my skills ... Boeing Airbus Collins Aerospace GKN Safran
Thank You
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Nielsen Media Impact is pretty good. You can port in custom MRI audiences vs standard demos. It does take significant set up and learning.
I don’t believe it works for local though.
Combining National and local RF’s is a challenge because you’re combining different universe sizes, which is a no no. You essentially have to convert your local r/f’s to a national r/f and combine. Ie you bought 5 markets at a 50% reach in each market. The reach in those markets represent a 10% national reach, which you can then combine with your national r/f using random duplication formula.
It’s not perfect and doesn’t take into account that media usage is not random, but it is statistically valid.
thank you for the thorough response, noted on the tool and my theory is that national plus local would be highly directional because of what you said.