Does anyone have a good solution for cross channel Reach and Frequency estimation, need to include national plus local.

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Nielsen Media Impact is pretty good. You can port in custom MRI audiences vs standard demos. It does take significant set up and learning.
I don’t believe it works for local though.
Combining National and local RF’s is a challenge because you’re combining different universe sizes, which is a no no. You essentially have to convert your local r/f’s to a national r/f and combine. Ie you bought 5 markets at a 50% reach in each market. The reach in those markets represent a 10% national reach, which you can then combine with your national r/f using random duplication formula.
It’s not perfect and doesn’t take into account that media usage is not random, but it is statistically valid.

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thank you for the thorough response, noted on the tool and my theory is that national plus local would be highly directional because of what you said.

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