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We like to take it in the ass
Mix of both really. They do value internal initiatives pretty highly. You do more market focused work the higher you get. E.G Senior Managers are expected to deliver and do a ton of BD. At least in PI that is.
Market focused
I mix it up with tech/market research which ultimately develops into white papers / presentations. On the contrary there's a lot of opportunities for business development.
Market, market, market. Even for SM
What company do you work for? Internal stuff all the way.
Managed rev, sales and utilization are key at manager and above . Sales expected while still chargeable. Senior and staff have more leeway for internal dev
Ok, so it's all over the board right now. I want to know if EY is going to kill me with internal shit like Deloitte or let me focus more on sales. SM here.
Focus on sales. Do one internal thing for networking/tick the box (D&I or whatever interests you). Be a counselor and recruit at one school. You'll be fine. 4th year SM here
Kidding asside, it's just sales and utilization. More sales, they don't even care about your reviews. $$