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Hi fishes! I volunteer with The Art of Good, a creative collective helping small businesses affected by the pandemic. They are seeking a little help from a media professional. Need an SEM POV for a small business looking to change their name and relaunch their brand. This is non-paid. More about giving back while in-between gigs. :) If you can help out or want to learn more, please reach out to me via LinkedIN. Thank you!! www.linkedin.com/in/karenkohn/
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+$100k as Manager in NYC with 4 years experience in analytics. Also have MBA. Was in social before analytics. Grad school isn't for everyone and I've met Analytics managers who didn't have an advanced degree. Being a data scientist can silo you into doing only that. I prefer to be more strategic and have a breadth of experience. It also depends on your personality. Data scientists usually prefer non-client facing work. Of course, there are always exceptions. When hiring, I look for people with analytical/technical skills AND soft skills. I usually see candidates who have really strong technical skills (better than mine), but I can't put them in front of clients. Or I see candidates with good client facing skills, but don't have the analytical chops or isn't a good storyteller. My advice is to be the bridge between strategy/planning and analytics. There aren't enough candidates who can do both.
80k in Chicago with 4 years exp and a master's degree in analytics. According to Glassdoor I'm underpaid by almost 16k right now, but I love my company so ¯\_(ツ)_/¯
Yeah, I hate math and want nothing to do with it. Lol. All the programs I use do it for me, I just provide the insights. I am multi client, I work with all clients at the agency. Most people in the roll before me move to a specific client side. I'm still new, it's been about 8 months and we're in a restructure of our digital department. All analytics and digital teams are merging, so should be interesting to see where everything is this time next year. I am hoping to start learning R, tableu, and some of those programs.
i miss the pay, was making 90k with 10years exp but now im a designer barely making 45k :'( wish i could eat somethingg else besides ramen
Started in the $90s with a technical masters degree and significant client experience in NYC. Tableau and Qlik are absolutely hot right now. SQL is a must to move to manager and beyond. If you want to be able to do in depth analytics, you need to be able to pull your own data. Python and SAS can help. There is only so much advancement without the hard core quant and programming skills. Excel is practically a given. How would you do X is a common interview question.
Started as an intern so I had minimal skills and when I started full time it was at 50k in San Diego
@analyst what type of work do you do. Wondering how our roles are different. I specify in syndicated tools and research.
I also make $50-51k I had minimal skills as well. In Chicago.
@sranalyst in the beginning most just reporting but now (2.5 yrs later and at 62k in NYC) working with building automated reporting processes, training, work closely with clients and account teams, a lot of technical aspects too like SQL.
@SeniorAnalyst1. Ya thats kind of why I started this. 💁🏼♂️ wanted to know what types of skills/tools/specialties other analysts were working with to see what sounded interesting. Im at $55k in Denver. Mostly just pulling reports, but want to do more things like research and ACTUALLY analyze. Wondering if maybe moving to data scientist side might be worth it... hmmm 🤔
-everyone: how sharp were your statistical skills and math skills when hired? Mine were NOT that sharp. Now they are though.
I have a PhD in marketing and about 5 yrs as an analyst in market research (on $85k). Skilled with stats programs like R, Q, SPSS, Excel, Google Analtyics. Mainly run metrics for email campaigns and track website performance. Would like to know what everyone does for snalysing social media data?
$47 entry level
@GD1 was it difficult to switch fields? I want to switch fields but the pay cut for starting entry level again is a little scary
@allotheranalysts Wow, that's a foreign language to me! Yeah I don't do anything with campaign measurement or the back end of the data. I just pull from competitive resources like Nielsen, comscore or other vendors and then analyze, then give my feedback. Sometimes it's whitepapers on trends after I research industry sources. I like the research aspect and being a "tools specialist", where I have to know how to use everything. I'm stuck because I want to continue down this career path but getting a masters doesn't seem worth it. Especially because I can't exactly get a masters in "research". Any ideas?
@analystOP if moving to the data science side I def suggest learning R or python if you don't already know it. In regard to math/stats - my math skills are fine but stats can use some work. Any tips on how to sharpen those if I don't use stats in my everyday role?
$55k in NYC
What does Data and Analytics even entail for big agencies in NYC. Pulling reports from whatever platform and simple analytics is like so basic from where I'm from.
@Ogilvy1 when you say "pull your own data" what does that mean? Elaborate please!
The team im on doesnt analyse any social media data. Yet.
There are listening tools for sentiment analysis for social like Radian6 and Signal Media. Standard metrics like engagement rate, re-pin rate, etc can be pulled from the social platforms. You can also run brand studies along with social campaigns to get a read on lift in awareness, consideration, brand favorability, purchase intent, etc.