For those super senior, creatives who don’t wanna be CDs and work in places like WK and GSP, how high can their salary go?

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I’ve seen 250

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I think we're coming to the end of the 200,000+ senior creative era.

Budgets are getting too tight to justify carrying someone with a CD salary who doesn't have CD responsibilities.

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I think those people are more commonly freelancers. I know we brought in one guy with an over 3k day rate.

likeuplifting

If you have a great book of design work, freelance is going to be way more lucrative. The ones I know are always booked and have their pick of projects and charge a lot which agencies have no problem paying.

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