Recent career-switcher here. While I’m a veteran with the ad process, I am new to the UX agile process. Is it normal to not use briefs whatsoever? Is it normal for the UX research lead to have a stakeholder workshop (sans designers) to think of concept “thought starters,” then have a separate meeting with the UX design lead to vote on which 1 of 3 concepts to proceed with? In advertising, this is analogous to the client and researchers doing the campaign idea then telling the CD to execute it.

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We rely on Jira to do all the work of a creative brief. An epic will be made for each project, stories will be logged for each step under it, and those have sub-stories, tickets, dependencies, bugs tied to them.

The research meeting with stakeholders should ideally lay out what the requirements are, not what the final solutions could be. If they didn’t have a dedicated designer before (or maybe had a bad one), I can see how that became what you’re running into though. Power vacuums mean someone fills the role.

I would definitely talk to your boss about why non-designers are giving you design solutions instead of defined problems which need to be solved. If nothing else, getting into that meeting with everyone could be step one to solving the issue.

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Thanks, I’ll give it a shot. Yeah this is in-house for a big Fortune 500 company.

Having read your follow up message - it seems like you are unfortunately in a company that has UX researchers and designers but in practice does not prioritize human centered design and understanding their user needs. You’re correct - this is not the right way to approach design, but it is a common one in many organizations.

Until your stakeholders/execs higher up in the company begin to see the value and impact of true UX research and processes, you will likely operate this way - designing based on business objectives rather than on user needs and pains. Change at those higher levels is hard and it’s an uphill battle. Communicating value is important and I would look for ways you can do that (often with concrete data) and be a champion for better processes.

For now, keep speaking up and asking questions. See if there are ways you can gather value from those meetings even if your research lead is aiming for solution sign off. If you’ll be in the room, - ask questions to get to larger insights and pain points from the stakeholders while you have them there. If you won’t be in the room - you could try asking the research lead if she will start the conversation around gathering those pain points before she lets them jump into solutions. This will give your team slightly more context and not just a list of demands.

Sorry you’re in this situation - I hope you can champion some change!

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