{ "media_type": "text", "post_content": "Hi fishies 🐠 I’m an Art Director that’s trying to transition over to UX Design. I have experience building websites and some previous freelance work doing some UI/UX. What’s the best route to transition over and would I need to apply for entry level roles? Does an AD role with a UI/UX focus even exist? I enjoy the thinking of UX design and am comfortable designing interfaces but I’m mostly unsure of the process of working with an UX team. Would love to hear your thoughts!", "post_id": "5f9343acee43b80021c40140", "reply_count": 3, "vote_count": 2, "bowl_id": "5e3df062417609001a1b7093", "bowl_name": "UX/UI Design", "feed_type": "bowl" }

Hi fishies 🐠 I’m an Art Director that’s trying to transition over to UX Design. I have experience building websites and some previous freelance work doing some UI/UX. What’s the best route to transition over and would I need to apply for entry level roles? Does an AD role with a UI/UX focus even exist? I enjoy the thinking of UX design and am comfortable designing interfaces but I’m mostly unsure of the process of working with an UX team. Would love to hear your thoughts!

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UX and UI are not the same thing. UX isn’t just designing interfaces... it actually involves a lot of user research, usability testing, mapping out journeys, creating personas, etc. The “design” and wireframes are just a small part of the process. If you’re more of a visual person, I’d suggest pursuing UI design which deals more with the layouts, colors, typography, graphics, etc.

In terms of transitioning, you’ll definitely need a portfolio with UX work. They don’t have to be real projects... you can pick an existing website that you want to redesign to produce some “deliverables” and write about your process. Most people will just want to see the thinking behind your design choices. You’ll probably have to apply for entry level roles (I also transitioned and had to go from mid back to junior) but the pay is still pretty decent and it’ll give you the opportunity to grow.

Hope this helps and best of luck!

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I assume you have plenty of design experience as an AD, so I wouldn’t necessarily start with “entry level” UX roles. To me, an entry level UX role is someone without design experience. I would go for mid-level at least and work to gain more UX experience. Yes, UX is a different way of thinking but it’s problem solving.. same as design, just a different way of going about it! I’m in a similar boat as you, except I went from senior graphic designer to UX designer within the same company (much easier transition I imagine). I think you’ll find that your design experience will easily translate to this role and your hiring managers will see that if you showcase problem solving skills in your portfolio. All the best!

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Thank you both!! Extremely helpful 🙂

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