Got an interview for a b2b marketing role and all my experience so far has been b2c. they're concerned about how transferable it is. any tips on how to highlight the transferable strengths from b2c to b2b?

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I jumped to B2B with almost all B2C experience. It depends on the role of course but definitely highlight skills you have/tactics that you have executed in past roles that will apply to B2B and are included in the JD. For example, I previously worked on product rollouts to consumers, so I talked that up in my b2b interviews to help me land the job (which is heavy in product marketing).

Side bar, I think companies but too much emphasis on b2c to b2b and vice versa. Yes it is different and switching will have a learning curve. but at the end of the day, a well-rounded marketer can adapt, and we’re always marketing to PEOPLE, even in b2b. Just my two cents :)

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Of course! Definitely show them all you can bring to the table - you got this!

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Your audience may be a salesperson from your own company or a procurement or technical person from the customer.

Show you can adapt to your audience

likesmart

I’ll second the audience comment. Demonstrate your ability to successfully strategize campaigns that target a specific market/audience. If you have data to back it up, use it!

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I’ve jumped back and forth multiple times and now I run an agency that does both. And I’ve always argued with interviewers that in the end you sell to people. And people are all the same, they scroll their Instagrams, count their steps and dilly dally at work in their lunch breaks. Our job as marketers is to surprise them with our message in order to capture their interest and push them a service or a product. It’s not that different! But some experience of doing both goes a long way.

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