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No quick win here - but it’s not abnormal for CPA to be 2 to 3 more than your average order value. Most clients asking questions like this aren’t spending enough to have stable CPAs.
You can't see other's CPA. Reach out to Google reps or your DSP to ask what the vertical CPA is and use that to compare.
If it's about setting CPA benchmark, the brand should have some sorts of initial benchmark. If you're starting from scratch, understand whether this is offline or online then start with a the analytics that allows you to estimate the average conversion volume for that action, assess the current channels (paid, organic, affiliated, etc.) Then make some assumptions on exposure per channel, conversion rate etc.
Brand is only asking us,,😂
Do you mean from your competitors?
Yes as in whats the cpa our competitor is getting daily for an ad