Has anyone else noticed the rise of trendy recruitment firms in London offering advice on industries they might not have extensive experience in? It's intriguing how they often don't respond to questions on those posts. I'm also curious, when did recruiters start presenting themselves akin to design agencies?

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Haha yes, recruiters are trying to be coachs / influencers / gurus now.

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I like to think that they realised they had to pivot because the reputation for recruiters is generally that they hire people with minimal awareness of the industry who mostly throw shit at the wall hoping something sticks. So, presenting themselves as ad gurus via podcasts and thinkpieces makes sense to standout.

Trouble is (from what I’ve experienced / heard on here and beyond) they’ve kept the other negative recruiter reputation of ruthlessly ignoring candidates the moment someone shinier is around.

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