Has anyone started posting on LinkedIn to build their personal brand? If so, has it worked to get job offers?

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Posting as :
works at
You are currently posting as works at

Two jobs I’ve worked in got traction because I blogged about relevant topics to the job.

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Personal branding on LinkedIn is hard. Everybody is trying to build their personal Brand. It ends up being just a lot of self-congratulation. My best advice is to engage with others and not just post.

I can't bring myself to do so.

Yep. Mostly recruiters are gonna be reaching out. I wouldn’t say “Job Offers”. As the comment states above: it’s hard. It’s work. Treat it like a social brand account. You know that just posting isn’t enough. You must engage in the community that your profession is planted in.

Become the person that people know they can go to for expertise in XYZ.

I’m not saying cold drop into people’s DMs and tell them what they are doing wrong and fix it. Answer a few posts here and there publicly or congratulate someone on what they’ve accomplished and point out a few key things about this accomplishment.

In other words be aware of the shadow that you cast. Make sure it’s not blocking you from moving forward in your career, or it annoyingly blocks the view of others, but it still must cast enough for others to notice.

I'm not on there enough to get a good presence. I find I spend too much time scrolling through Instagram and Facebook feeds. Then when I get on Tiktok I dive straight down the bottomless rabbit hole.

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