Have any of you ever had a final interview with the client? What kinds of questions were you asked and what kinds of questions did you ask?

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Questions asked by the client were about category experience, approaches to their types of challenges/problems, past work, results.

Good questions to ask are about their biggest concerns/challenges/changes in the market, with the goal of having a conversation about their answer, not just moving on to the next question. Show how you would respond in the room when they come to you with one of those.

Thank you!

I always ask a few questions about their company/brand. "If your brand was a person, what do they look like, dress like, and talk like? What are the 3 words you'd use to describe your brand off the top of your head?" That also helps me figure out if what they imagine of their brand/company and what they put out there about their brand/company are aligned.

Thank you!

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