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Chief Content Officer! Producers need a C suite title. We are just as important as all the roles in an agency. It’s just word and pictures on a piece of paper without us!
@senior producer 1, They already exist so why shouldn’t production be included in the pompous ranks. Over paid bloated titles are not going away anytime soon, producers should be included at the same levels
If you are my prospective boss, I would trust an HoP more than a DoP.
Head of Production. It’s a real job and everyone in production knows what it is. Director of production sounds like some agency bullshit
Director. Director transfers out of advertising better.
Chief Production Officer works in a large agency composed of smaller agencies, all with directors and heads of production. Head of Production, additionally, is much higher than “Director.” Director Level roles only manage a single department, maybe a handful of producers. I’m lateral to the DOPs at my agency, managing five and probably $4-6M annually. The HOP oversees all of it, probably $25M+ or more between content, broadcast, print and digital.
Who cares?
HoP is the standard title in Europe. DoP is standard in the US.
No on the C-suite titles for anyone but CEO, and even that's debatable. It just makes it seem like the agency is bloated with pompous aggrandizing titles. I'm not even sure CCO or CFO title should still exist for most agencies in this landscape.
We have a new Chief Production Officer.
Blah blah blah. Does it really matter in the grand scheme of things?!
Director sounds a bit more encompassing
Sure. But I can still hate the problem. Agencies feel like they can show that they think something is important by slapping a c-suite title on it. Chief ____ Officer is almost a joke at this point. Chief Content Officer is a valuable role, but it can also be called head of production or global head of production. The top heavy nonsense at the big agencies is half of the clients see us all as super bloated. Production should be empowered at the highest level, but the 75 agency "leadership" roles need to collapse too.