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It starts at the top...I played no role in putting this statement together, I'm sure that much of it came directly from Brian. People don't talk about this, but Brian is a different kind of leader...his parents were social workers, and he went to design school, not business school. He believes in thinking long term, and doing something according to values, not just money. That enables us to get serious about ethics...we have a whole program around it. I even wrote a book about it called Intentional Integrity (all the usual outlets), so if you want to dive into the details, preorder the book and work to implement your own version of it where you work. But fundamentally, it takes a human, authentic and intentional effort supported sincerely by leadership. It doesn't cost much, but it can thrive where the business is willing to operate according to multiple stakeholder principles, and think long term.

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Additional Posts in Ethics In Business

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Signing off...thank you all for such an engaging conversation today and the nice words about a tough Airbnb day. Reach out to me on Linkedin to stay in touch, and I'll stop back in the bowl soon! Rob

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Ethics are a glorified way to protect companies from liability. Change my mind.

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