Hi all!

Rookie question here: I’d like to make the jump to brand side in the spirit/beer space. Many job posts mention commercial or activation marketing. Can anyone provide a little synopsis and example of what that is within the wine and spirit space?

Thank you!

Posting as :
works at
You are currently posting as works at

A simple explanation is that commercial marketing is concerned with driving sales. So things like advertising campaigns, studying market trends, and managing product launches would fall under that. Activation marketing is about building brand experiences and engagement. So that would be things like organizing sponsorships and events, developing social media campaigns, and creating in-store promotions.

like

Thank you so much! This is what my gut was telling me. Appreciate the context.

I think the OP is looking for a human response from a peer.

like

Thank you! I've done quite a bit of research online. There are a lot of voices in the mix and thoughts on the matter. Thought I'd turn to those who work in the field for a better, clearer explanation.

like

Google is a great tool, with plenty of examples within the wine and spirit industry.

ChatGPT will give you a banging summary of this

Out of interest, why the adult beverage space? It’s very specific.

Free booze.

Related Posts

Better Company to join at 5 yoe.

Nagarro -> 26 fix
Airtel-Africa - 26 fix
Harman Connected Services- 28 fix
Globant -> 26 fix
Aristocrat -> 29 fix

Frontend Developer

Consider designation is similar in all (senior role) Only Harman have Tech Lead. Please suggest

like

Hey folks!
Please share me a azure databricks course targeting beginner to advanced...

like

Is CSCP worth it? 2 years out of school and know i want to be/stay in the supply chain field but torn between prioritizing that or GMAT right now. Feels like id be way more motivated in studying for this over GMAT rn too

like

I started a new account job at an agency. I’ve been here for about 2 months & I hate it. To put it simply, its an absolute mess. Does it look bad to other agencies if I jump ship after only 2 months?

like

Is it good to join JPMorgan Chase as 603 VP. How is the progress? Does anyone throw some lights for 5 years plan. WLB benefits. EXP 12 years and LOB CIB. I have been working in Banking since 2018. So before I worked In Entertainment/Life science. I have another offer from Paramount Global as Senior Manager.

What level do managers/PLs from MBB and T2 firms typically come in at for Strategy & Ops roles?

like

Hello, I have a masters in health informatics management, but not certified. I’m very humble and thankful i have a job but it’s not where i want to be. What careers are best with my degree? I would love to have a career where I’m making decent money, any advice? Open to work from home positions as well!

like

Hello People,

Just wanted some suggestions i have been working as a python developer for the last 3 years
Now I am thinking of switching to a data engineer position I need your suggestions is it good to switch or a python developer It is good to continue or what's your suggestions thanks in advance

like

Do you know what project delivery benefits are there? Seems like from what I heard, project delivery limits to you a ton of resources at the firm... including degree tuition. Do you even get reimbursed for certifications?..

Hii All
How is dbs project in ibm for application developer in terms of wlb , growth etc.
TIA

like

Folks with a MPH, where you at? Comment below what role/industry you’re in. I’m interested in exploring new fields.

like

Hi everyone,

Did you ever regret a company switch that you did? If so, how did you come out of it?

like

Is it possible to have a career that you think is ethical, even if you work for companies that are not ethical (such as Facebook or an oil company, for example)?

like

Hi All,
I need a help. I am a PHP developer with 4 yoe and I need to change my domain to big data/python . How can I do that...Just doing a certification course I could make it.

like

Can anyone explain the grades in HSBC ?
What is GCB-5?

How do you make the jump from a tax accountant role (associate 1st yr) at a Big 4 firm to an entry level supply chain job?

like

I don't get the point of getting an MBA. I feel like there's nothing b-school can teach you that you can't teach yourself... and networking is feasible without the help of an overpriced university.

like

Is it a fail of character leaving biglaw? I want to leave, but despite the constant stress and suffering, I can’t avoid feeling like it’s my fault or that maybe I’m over exaggerating how I feel. All my colleagues feel ridiculously happy, I’m the grinch one that’s never enjoying the grind (but the grind is hard and competitive, very competitive) :( any thoughts? Is there future after quitting biglaw so young?

like

I have ~4 years of experience as a commercial account manager working for a large bank in my home country before migrating to Canada. I am currently working as a credit analyst (commercial clients, upto $30mn in lending size) in a mid size Bank in Toronto.
I want to eventually work as a commercial/corporate account manager and hopefully grow in that role.
I am looking at my options and can't see anything beyond the Big5 banks.... Contd in comments

Have you ever made a career move that you didn’t really want to make bc it wasn’t the right time but you knew it would advance your career and help you financially?

I have a great opportunity to really advance professionally and financially, but if I’m being honest, I don’t want it right now. What I’m doing works for my life right now and I enjoy where I’m at. But I also feel like I’d be nuts to pass up such a great opportunity.

like

More Posts

NYC is the place to be.

like

#Trick Guys would recommend a trick to get referrals faster in Fishbowl •Search for Company Name referral, Example you are looking for IBM referral so search IBM referral(Many folks post referrals also you can just search by company name you'll surely get someone in some posts) Share if you have more tricks to help out folks here😊

like
like

International financial advisor. I’d like to do a hypothetical proposal for client. My go to has always been JPMorgan. They now can’t do it. Anyone else?

like

Want to improve my verbal and written communication skills. I hear reading more would help but I don’t read as much as I used to. So I’m wondering what books would help with that? Should I just read books that tickle my fancy like suspense and true crime novels? Help! Welcome to all book recommendations.

like

Hello everyone trust your weekend is going on well.
I'm not completely certain how this platform works but it appears I could use some likes on my profile to unlock its full usage.

likefunny

Asking for my husband…

We both think he’s underpaid.

Masters degree in architectural engineering (focus on mechanical)

Works on large job sites doing commissioning and project management as a “commissioning engineer” (large in sq footage and high profile jobs for a large Midwest city)

8 YOE on large projects in the Midwest

He’s making 75K.

like

How much time after technical round should I wait for HR to contact? How to know if I cleared the interview or not? Ibegin says evaluation in progress.

like

Hi everyone I had recently joined tcs on 10th August. Can anybody let me know what is the procedure to fill the timesheet allocated to the project yesterday but the task was not assigned yet.

like

Which are the top consulting firms in the region after MBBK , heard strategy& has a really bad culture so exclude that too?

like

Did any of you get a transfer or new job in Enabling areas? In chennai

Hi frds,

Any openings for automation tester in Chennai. I will be released from my project this month and will be transferred to Chennai. Please help

like

Hey all! I have an interview with
Deloitte in Regulatory Risk and more precisely in their Investment Management Services team. I would like to know if anyone
knows what the job entails exactly. I keep hearing about people "fooled" into taking a job in risk advisory thinking it'll really be advisory while they only end up doing IT and Audit support (which I do not want to do).
Is it the case here?
Thanks!

like
like

What would be the best method to transition from a financial advisory role to a more financial analyst focused position? Is this type of move unheard of/too difficult to do?

where my mid 40s and up peeps at? where you working and what are your next career moves? life moves?

like
like
like

Hello all,

Can we switch internally within Accenture India?
Currently I'm working with Accenture operations and I wish to move to Accenture Strategy and Consulting. Please let me know the procedure if anyone is aware of it.

Thanks!

like

Hi folks i work at bellandur and wanna live in the apartment with my family. Please suggest me nearby areas.

like

Additional Posts in Brand Side

Anyone know of Chicago companies with solid in-house agencies? I’m a copywriter/content strategist with 6+ YOE, mostly in financial services.

like

Anybody know how the in house agency for Keurig Dr Pepper is? I believe it’s called liquid sunshine.

like

What has been your greatest ROI campaign that you've run?

like

Marketing folks - may I ask how much you are earning based on yoe? I’m trying to make the transition and want to understand better about the salary range.

like

Happy Indigenous People's Day! Let's hope none of the brands we work for make an embarrassing and money-grabbing attempt at celebrating today! Here's to no cringe "we see you" emails and instead just sending out donation links for Indigenous People's causes!

like

Interviewing for a brand job with 3 years of experience on the agency side. Currently making 63k + quarterly bonus. Looking to get advice on salary. Should the range be 65-70k?

like

A good friend of mine graduated from Parsons this past summer, has degrees in Journalism and French, is a talented photographer and designer (which I feel I have a pretty decent eye for after working at a design-driven branding agency for half a decade). And I’m certain she’d make a fabulous junior AD or content strategist. Unfortunately she, like many in this pandemic, is still without a job. Any advice for her and/or shops/hiring managers/non-traditional job hunt tips to steer her towards?

like

What’s it like at Verizon?

likefunny

Hello guys
Please help me get 11 likes.

likeupliftinghelpfulsmartfunny

What do you tell your CEO who wants ROI on PR campaigns?

like

Anyone else finding it really hard to care about super bowl commercials this year? They feel like a relic from another time to me.

likesmarthelpful

What certificates/training should I do in order to apply for a brand manager/marketing manager on the brand side? Almost regretting my choices since I come from a prominent pharma ad agency as an account, and it seems like most brands consider account as sales, and limit pharma transition into non-pharma industry.

like

I’ve noticed on Glassdoor, salaries for my level (Director) are higher than my base but have similar bonus opportunity. At what level of pay gap would you push or make a stink? In hindsight I should have pushed more during the hiring process. At 160k base now, seeing ranges in the 170s to low 180s. These are specific to my current company.

like

Currently at an agency interviewing for client side. Next round is with brand managers- what type of questions would you ask/ skills would you want from the brand side when working with a media manager?

like

Plus what is the starting salary for entry levels associate under group m like xaxis, mindshare,etc

like

I am what I like to call an early career marketing profession. My experience is limited (some internships, temp jobs). I’m applying for full time marketing jobs. Any advice?

like
like

I keep seeing people sharing about side hustles that they turned into a brand or an entire company. I'd love to do this, but I feel like I'd worry about time management and making everything work with two schedules. Has anyone in here successfully scaled their side hustle? Or is anyone trying?

like

Any tips on how to deal with this…my entire team was let go today (was 5, now just me). We functioned as the Marketing team for 4 brands and primarily focused on product launches and sustaining social media content. My plan moving forward is to only focus on the top revenue driving product launches for now and say “no” to basically everything else. Would love to hear from anyone who has been in a similar situation and can offer some advice.

like

I am trying to break out of being a channel-specific marketing manager (email marketing, app, SMS) in a CPG/clothing Fortune 500 company. My career goal is to work remote & break into total brand strategy. Initially I'm applying for job titles like: Associate Brand Manager, Sr. Brand Specialist, CRM Manager. The core things I'm highlighting is the impact I made to the overall email marketing program (w/ stats), managing projects, & providing creative direction. I'm frustrated, any advice?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal